Reading Time: 3 minutes Identifying your target market is critical to your gym’s success. A target market is a specified group of consumers likely to support your business. With the right data and analytics, you can identify and segment your target market to better understand consumer behavior and tailor your marketing strategies. Types of Target Market Segmentation …
Reading Time: 3 minutes Throughout history, women have shied away from strength training and weightlifting for fear of looking masculine, becoming injured, and a desire to fit in with societal norms of femininity. Luckily, more and more women have seen the benefits of strength training on their mental and physical health. Let’s dive into the past that suppressed …
A Deep Dive On The History Of Women and Exercise: Why Women Should Be Strength Training Read More »
Reading Time: 3 minutes If you want to start your gym business right, you need the right tools. A gym business plan provides a foundation for exercising your ideas and seeing whether your business can sustain itself and be profitable. First, you must know what to include when starting a gym business plan. This gym business plan template …
Creating a Marketing Analysis for a Gym Business Plan Read More »
Reading Time: 3 minutes Learn How to Create a ‘4 R Document’ That Creates Clear Expectations and Maximizes Your New Employees Success. The framework I want to share with you today is what we have used to scale our own company and successfully onboard new employees. It’s called the 4 R’s: Role, Requirements, Responsibility, and Results. All new …
How To Successfully Onboard New Employees and Keep Them Accountable Read More »
Reading Time: 2 minutes If you were to imagine different types of Gym Owners all working out at your local gym– what would it look like? Let’s break it down– you can let me know at the end if you agree. P.S- This is for entertainment purposes only. No Gym Owners were meant to be offended in …
Reading Time: 3 minutes 6 Things to Look for in Gym Management Software Whether you are new to the fitness industry or have some skin in the game, you are likely looking for easy gym management software. Gym management and growth shouldn’t be something that adds more strain to duties as a Gym Owner. You should be using …
Reading Time: 4 minutes Opening a gym is easier said than done. It involves a lot of hard work, planning, and research before you can get your dream business off the ground. You might be asking yourself if opening a gym is profitable. It can be if you have the right tools and marketing strategies. Don’t let that discourage you because …
Reading Time: 4 minutes BEGINNERS GUIDE TO OWNING AND MANAGING A GYM Whether you’ve been in the game for a while, or you’re just thinking about opening a gym– let’s talk about what the best practices are when it comes to setting up your gym to be as profitable and successful as possible. Specifically, we will be discussing how to …
The Beginners Guide to Owning and Managing a Gym Read More »
Reading Time: 10 minutes Have you always dreamed of opening a gym but don’t know where to start? Take a look at the pros and cons of buying into a gym chain or starting an independent gym.
Reading Time: 3 minutes cold plunges have become all the craze, promising to make you mentally stronger, recover faster, burn calories, and even improve your mental health.
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