Author name: Hannah Leahy

Reading Time: 3 minutesThe number of online fitness businesses is steadily growing, because people want convenience in their health strategies, tailored workouts and new fitness experiences. The global digital transformation has revolutionized the fitness industry, creating more opportunities and greater demand. Are you considering an online fitness business? Here are some reasons to get started: You have flexibility […]

Reading Time: 3 minutesIdentifying your target market is critical to your gym’s success. A target market is a specified group of consumers likely to support your business. With the right data and analytics, you can identify and segment your target market to better understand consumer behavior and tailor your marketing strategies.   Types of Target Market Segmentation  

Reading Time: 3 minutesThroughout history, women have shied away from strength training and weightlifting for fear of looking masculine, becoming injured, and a desire to fit in with societal norms of femininity. Luckily, more and more women have seen the benefits of strength training on their mental and physical health.   Let’s dive into the past that suppressed

Reading Time: 3 minutesIf you want to start your gym business right, you need the right tools. A gym business plan provides a foundation for exercising your ideas and seeing whether your business can sustain itself and be profitable.    First, you must know what to include when starting a gym business plan. This gym business plan template

Reading Time: 3 minutesLearn How to Create a ‘4 R Document’ That Creates Clear Expectations and Maximizes Your New Employees Success.   The framework I want to share with you today is what we have used to scale our own company and successfully onboard new employees. It’s called the 4 R’s: Role, Requirements, Responsibility, and Results. All new

Reading Time: 2 minutesIf you were to imagine different types of Gym Owners all working out at your local gym– what would it look like?     Let’s break it down– you can let me know at the end if you agree. P.S- This is for entertainment purposes only. No Gym Owners were meant to be offended in