Author name: Cale Owen

Reading Time: < 1 minuteDon’t stop repeating successful actions” No acquisition budget? No problem.    Today’s episode is all about the strategies you can use to increase your gym members through referral strategies and programs- that work. View on youtube

Reading Time: < 1 minute“Your doubt in your own product will show up in your sale”. You will have to overcome at least one objection, almost every time you sell a service in your gym. Today, Cale, Ed, and Mike are breaking down their ‘favorite’ objections, and the overcomes they use to get prospects to break their limiting beliefs,

Reading Time: < 1 minute“The more your clients spend with you, the higher the retention”. Today Cale, Ed, and Mike are breaking down the Wedding Cake Gym Model. Each layer of the cake is a layer of service that together creates a wildly profitable gym. If you’re missing one of these layers, you’re missing out on serious profit. View

Reading Time: < 1 minuteIn this episode the guys are breaking down how to determine the pricing on your fitness programs so that you can be profitable from day one. Too many gyms are guessing on pricing and over charging– take a listen so that that’s not you. View on youtube

Reading Time: < 1 minute“Bring big business data into your small business” Welcome to the second episode in the three part series where the guys are going back to the basics to share the metrics that you should be tracking in your gym. This week they’re breaking down a specific aspect of churn– cohort data. Tracking Cohort Data helped

Reading Time: < 1 minute“Bring big business data into your small business” Welcome to the second episode in the three part series where the guys are going back to the basics to share the metrics that you should be tracking in your gym. This week they’re breaking down a specific aspect of churn– cohort data. Tracking Cohort Data helped

Reading Time: < 1 minuteTake the emotion out of it” In the next three episodes, the guys are going back to the basics and sharing the metrics you should be tracking in your gym. First up is C.A.C– Customer Acquisition Cost. They’re breaking down exactly what it is, how to calculate it, and why it’s so important that you

Reading Time: < 1 minuteGet off the floor“ Today’s episode dives into how to set your gym up to function without you. If your business relies solely on you to stay open, then you don’t have a business, you have a prison cell. What order should you hire in? What are the critical roles to outsource? The guys are

Reading Time: < 1 minuteYou added 6 figures to your gym, just working this one strategy“ In this episode Ed dives into how you should be nurturing your comment section, just like you nurture your leads, in order to turn comments into cash. Cale, Ed, and Mike dive into the simple but genius way Ed has increased his closing